👋 I’m Matt
I help creators with audiences over 50K build sales funnels for information products like online courses, communities, and ebooks.
How to Build and Sell Your First Information Product
(With Zero Marketing Skills or Tech Savvy)
Seems like everyone has a newsletter, or a course, or a community and it’s no wonder why. It’s the single best business model ever invented..... You take your expertise, something that people value, and you deliver it online.
No inventory. No storefront. No warehouse. No employees. Whether you sell a few units in Boston or a few hundred thousand in Bangladesh, the costs don’t change. It’s just you, your expertise, and the time it takes to build it.
So why don’t you have a digital product yet? Well, if you’re anything like my other clients, it’s because:
❌ You don’t know how to build it.
❌ You don’t know how to market it.
❌ You don’t know the software...
❌ And you don’t have the time to learn all that stuff.
That’s why they hire me: I already know how and, strangely, I enjoy it.
DOWNLOAD THIS FREE, 1-PAGE BLUEPRINT
GET MY ACTUAL SALES FUNNEL BLUEPRINT AND IN JUST 5 MINUTES, YOU’LL LEARN ALL THE SYSTEMS, SOFTWARE, AND PROCESSES YOU NEED TO SELL ANY DIGITAL PRODUCT
Here’s what you’ll learn:
What software systems you’ll need
How to build a sales funnel for digital products
How to automate the entire thing
CONTENT STRATEGY
Content strategy is more than just “what to talk about”. You have to know who your audience is, where they hang out, and what content they love. That’s hard. I help creators get these answers by doing customer interviews, keyword and market analysis to produce an easy-to-follow content strategy to rapidly grow your audience and get people in your sales funnel.
WHAT I DO
BIOs & CTAs
When people read the content you produce, the first thing they’re going to do is click through to your profile and read who you are. It’s critical to have a killer bio and a clear call-to-action, right there in your profile. But, describing why you’re awesome is hard. Getting them to take that next big step and follow you off the platform is even harder.
EMAIL SEQUENCES
Now that you’ve got their email, you’ve gotta walk them to the next step in your sales funnel. That might look like a welcome sequence - where you’re giving more background on who you are, what you do, what you offer, and why that’s important. Or, it might be a little more targeted - like an upsell sequence to a digital product, like a course, or a community.
LEAD MAGNETS
Having 100K followers feels nice but it doesn’t translate to cash. If you want to monetize that audience, you’ve gotta own it. The best way to do that is by getting their email. To get an email, you gotta offer something so valuable that they can’t resist giving it up. Whether that’s a downloadable ebook, email courses, or a newsletter.
DIGITAL & INFO PRODUCTS
Digital products make money while you sleep. From the customer side, they’re a way to get a fraction of your expertise, at a fraction of the cost it would be to hire you. It’s a win-win all around. But you can waste tens or hundreds of thousands of dollars building out the wrong one. I can help you find the right one and help you build it.
LANDING & SALES PAGES
Now, it’s time for the big-ticket item. What is that for you? For most of the creators I work with, it’s a professional service, like a coaching or consulting engagement. These are generally high-ticket offers ($5,000 and up). That requires a lot more convincing them a $49 digital product. The answer is expertly-written and beautifully-designed sales pages to close the deal.
AUTOMATION
To make all that work in a way that doesn’t eat up all your time, you need to automate. There’s tons of great tech that can help you do this, but which ones? And how much time do you wanna spend learning it? I keep a simple tech stack, that can automate nearly all of the workflow I’ve described above. I can implement it all for you and I can maintain it, too.
TESTIMONIALS
“Ever since I started teaching in-person writing workshops back in 2019, I’ve daydreamed about turning my curriculum into an online course. But I never managed to get started, until Matt and I met and he made me feel like it was not only possible, but much less daunting than I assumed it would be (with his help, of course). His combination of know-how, business sense, and enthusiasm motivated me to create the best product I could, and our rollout surpassed all my expectations: 100+ signups in the first 40 days, and almost $20,000 in course sales. As a writer and creative who has to evolve their business every year to stay afloat, I feel like Matt and I have unlocked a way to share my knowledge and experience to help other people create, and open up another lane of revenue so I can keep writing myself. I’m already thinking about the next course I want to create! ”
“Hire Matt immediately. I’ve worked with contractors for years and I’ve never worked with someone as smart, proactive, thorough, or dogged as Matt. You need someone who you can trust to treat your business like their own. And someone who allows you to do your best work, while they do theirs. Matt is that person.”
BOOK YOUR CALL NOW
If you want to grow your audience, build your email list, and sell digital products but you don’t want to learn how the technology works, to become an expert copywriter, or marketing strategist, and you have a
budget of at least $3,000….